Sixteen things that will be normal in newsrooms by 2029
Agent minders on the standards desk. Corrections written twice. Proof of humanity as a paid feature. Sixteen things journalism and comms teams will treat as routine within three years.
Why every media brand needs an experience strategy today
Publishers add festivals and events while the core digital product stays a vending machine. Why belonging, not events, is the emotion that compounds.
Every marketing channel decays. Owned communities are the exception.
Every marketing channel decays as it scales, and AI speeds that up. The move it unlocks: owned communities in a niche, now practical for lean teams.
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Community is one of the most frequently used — and least clearly defined — terms in media and publishing now.
How podcasts, newsletters, RSS and social content can live together – without feeling messy.
…designing news people return to, not just content they consume once.
…and why communication breaks when context isn’t shared.
….because closeness, not scale, is what makes participation matter.