The tchop blog: internal communication, community and employee apps
Your audience hierarchy has four levels. Most publishers are stuck at level three.
Sean Griffey, CEO of Industry Dive, recently named something most publishers…
The open web is closing. The next content business is a gated community.
Most web traffic is no longer human. Paywalls alone won’t save publishers. The durable content business model is the gated community: membership, access, and belonging.
Notifications are a trust budget, not a growth lever
A notification does not spend attention. It spends trust — and trust does not replenish on its own. Why restraint outperforms volume in internal comms.
Latest Articles
…designing news people return to, not just content they consume once.
…and why communication breaks when context isn’t shared.
….because closeness, not scale, is what makes participation matter.
…and why those quiet returns reveal more about orientation than loyalty.
…for publishers, internal comms and brand communities.
….from intranets to integrated ecosystems.
…how anticipation, not attention, defines loyalty in modern media.
…and why belonging outlasts awareness.
….by turning participation into momentum that sustains itself.
…and how to adapt them.