Newsletters are becoming increasingly popular in both marketing and communication and publishing. As a message format, newsletters offer different advantages depending on the application. You establish a direct customer relationship via the user's email, which is always the basis. The performance is easy to measure. You are independent of third parties or platforms such as … Continue reading It’s so easy to integrate newsletter content into your own app
Push messages are one of the most important smartphone inventions. Important messages and notifications appear directly on the screen without the user having to open a specific app. They are one of the most effective ways to communicate important information quickly. Smartphone users are generally familiar with push messages. Almost all apps use this function … Continue reading How to reach and inform users via push messages
A wonderful application of tchop is the processing and distribution of the daily press review. Employees in corporate communication can simply send their colleagues the daily press review in an appealing mobile format. You can choose what is important beforehand, structure the content according to your own criteria and even add your own content such … Continue reading How to edit and distribute your press review in tchop
Native apps for iOS and Android The triumphal march of the smartphone goes hand in hand with the triumphal march of the apps. Because without apps, no iPhone and no Android smartphone or tablet would have prevailed. No wonder that smartphone users now spend almost 90 percent of their usage time in apps, whereas the … Continue reading Advantages of native apps over the web browser
There is an undeniable trend of users in the digital world to mingle, exchange views and get informed in closed communities. Even Mark Zuckerberg speaks of the end of the classic Facebook newsfeeds and of the fact that the future of his platform will be closed groups. As a mobile communications platform, tchop links communication … Continue reading tchop as mobile communications platform for “Communities of Interest”
Oftentimes it can make a lot of sense to activate users and readers for generating and delivering content. In many cases „User Generated Content“ is especially authentic and above all highly profitable, because it mostly comes at low prices for media providers and companies (usually even free of charge). In today's social media world it is … Continue reading “Editor Limited”: one user role – many exciting possibilities
Content in tchop can not only be managed and published through the browser based dashboard – it is easy to do in the mobile world, too. Just like you and your users know it from many established apps. With that the curating and producing content becomes a piece of cake for every smartphone user – … Continue reading Share or edit content in your app– tchop makes it easy in the mobile world, too!
For many companies and media providers asking clients and staff for feedback has long been a part of everyday business life. In the past surveys were mostly conducted via telephone, printed media or through time consuming personal contact. Today digital survey tools offer exciting possibilities for handling this in a simple and efficient way online. … Continue reading Quick and easy: how to receive feedback from your app users
Ron from tchop showing one of the kids in Malawi his android smartphone Recently we gave an extensive report about our co-operation with UNICEF Germany for the "Living Schools" project in Malawi. This scheme allows donors in Germany to get a direct and authentic look, on their own platform, at the progress and development of … Continue reading What we learnt from our UNICEF project “Living Schools” in regards to applications for internal communication
Big Image Teaser gives your content “strength” and makes an impression Successful mobile content apps today mainly live from an exciting, current news feed. The user must present relevant content and interesting information to the user in a visually appealing way. A key factor here is the rhythm of uniformity and variety. The content must … Continue reading The new teaser templates – make your own newsfeed even more interesting!