The tchop blog: internal communication, community and employee apps
Latest Articles
A push notification is free to send and needs an installed app. An SMS costs money per message and reaches any phone number. When each one wins, with sources.
An engagement survey measures the drivers twice a year. A pulse survey checks one thing monthly or quarterly. Cadence, cost and what each answers, with sources.
The new hyped AI model everyone talks about is called Jev. It doesn’t write anything. And probably that’s the point.
Lucy Küng has studied what separates media ventures that thrive from the ones that disappear. Her research keeps returning to three formats: newsletter, podcast, events.
Sean Griffey, CEO of Industry Dive, recently named something most publishers feel but rarely say. He described…
Most web traffic is no longer human. Paywalls alone won’t save publishers. The durable content business model is the gated community: membership, access, and belonging.
A notification does not spend attention. It spends trust — and trust does not replenish on its own. Why restraint outperforms volume in internal comms.
Agent minders on the standards desk. Corrections written twice. Proof of humanity as a paid feature. Sixteen things journalism and comms teams will treat as routine within three years.
Publishers add festivals and events while the core digital product stays a vending machine. Why belonging, not events, is the emotion that compounds.
Every marketing channel decays as it scales, and AI speeds that up. The move it unlocks: owned communities in a niche, now practical for lean teams.