In times of digital information overload, it is becoming increasingly difficult to find high-quality and relevant content. This problem affects both employees and companies that want to address their stakeholders with relevant content.
“Curated content” can offer a useful solution in this context. Social media platforms thrive on this and in fact they are now a matter of course in our media usage – without us even noticing it.
But internal communication can also benefit from this, because curated content is an exciting and efficient addition to your own editorial offerings.
Curated content in many forms
Curated content can take many forms and characteristics. An expert in the team can curate news on their field, corporate communications can aggregate relevant information in the context of their own company, or all employees can compile content on a specific, current topic.
tchop allows you to easily curate any content with a link: from YouTube videos to articles from news sites, from Wikipedia articles to Instagram posts, from tweets to podcasts or videos from media libraries.
By curating the right content, your users save time and receive content that has already been checked and is of the appropriate quality. As a company or sender, you show your own and create topicality and relevance without having to laboriously produce and edit every piece of content yourself.
20 ideas
In internal communication and especially when operating an employee app, curated content mixed with your own content offers a lot of potential. Not many companies are making full use of this.
That’s why we’ve written down 20 ideas that will help every team get started quickly with their own curated content – without much effort or expense. The following content can be integrated with just a few clicks and commented on in a few words where necessary.
- Content from the local media – news from the local area
- Relevant reports from national or international media that concern your own market or competitive environment
- Articles from relevant specialist media
- Reports from competitors
- Reports from associations and interest groups in your own industry
- Interviews or reports with or about our own managers or other relevant personalities in the market environment
- Tips and service content from the areas of nutrition, sports or further education
- Interesting YouTube explanatory videos on exciting topics
- Selected articles from the daily press review
- Press articles on current company projects
- Tips and reviews on current books, TV series or movies (preferably with reference to your own market or company)
- Curated list of industry events (off- and/or online)
- Background information and links to the company’s own history (“X years ago today…”)
- Entertaining, funny content (e.g. Postilion)
- Exciting social media posts from competitors or important personalities
- Blog articles from the region or from specialist sources
- News about new products, apps or other technical innovations (especially with reference to productivity, collaboration and relevant production topics)
- Wikipedia article with exciting facts about your own company context (“Did you know that…”)
- Current service content such as holidays in the respective federal state
- Lists with the best tips, recipes, etc. for XYZ
Of course, each customer should adapt this to their company, their needs, their requirements. For some, it is easy to curate subject-specific content because there is a lot of it. For others, this may be more difficult.
But there is enough “content” on the web for every topic and every workforce!
Let’s start curating! 💪🏼
PS: a very worthwhile article on the topic of content curation can be found by our colleagues at “Crispy Content” here.
