Guy with smartphone

8 reasons why you should focus on building a community that you truly own

Building their own communities can offer publishers numerous advantages over relying solely on third-party social media platforms. Here are 10 great reasons why publishers should consider focusing on building their own communities: 1. Control Over Content and Data Ownership: Having their own community allows you to have full control and ownership over the content and … Continue reading 8 reasons why you should focus on building a community that you truly own

10 simple tips to make you a better storyteller

Outstanding stories that are put together with intelligence, understanding, passion, and vision, so that we, as viewers and readers, have the opportunity to react to characters and plots that both emotionally engage us and intellectually stimulate us. A story can consist of any kind of format, media and can be communicated via any channel, digital or analogue. A … Continue reading 10 simple tips to make you a better storyteller

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Community strategy: how to create yours from scratch

Community exists everywhere. We've all been a part of one in one way or another, and I suppose that's a significant reason why so many communities are founded without a plan. Each of us has firsthand knowledge of communities in the cultural sense. Even those who aren't experts in community building will believe that a … Continue reading Community strategy: how to create yours from scratch

User with smartphone

Comments vs chat: how do the two formats differ in your own app?

In our own tchop community - as on other social media platforms - there are two outstanding ways of conversing with or between users: Comments and chats. Comments are usually content-related, i.e. they take place in relation to content. In addition, they are naturally found as threads, i.e., within the framework of a discussion on … Continue reading Comments vs chat: how do the two formats differ in your own app?

Push Message on Smartphone

The 5 best tips to text successful push messages

If you're not sending push messages yet, you should start now. Because well-crafted push messages increase app engagement by an average of 190%, according to a recent study by Urban Airship (see here). With tchop you can schedule push messages or send them immediately, you can link to your own or other people's content, push … Continue reading The 5 best tips to text successful push messages

Why having your own native app makes all the difference

One question that many companies constantly ask themselves in their internal communications, and also many content providers in the area of product portfolios, is: Do you need your own mobile app? Of course, this answer is not always easy. And often you can summarize: It depends! Not all communication providers need to create a real … Continue reading Why having your own native app makes all the difference

Smartphone with Flying Mag App

How FLYING Mag integrates 20 years of print magazine into its new app

tchop is a wonderful platform for traditional specialty publishers who want to serve a specific topic or target audience with very good content across channels. One new customer we are particularly pleased about is Flying Mag from the USA. As a print magazine, the brand has been around since 1927, and is the largest magazine … Continue reading How FLYING Mag integrates 20 years of print magazine into its new app

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10 small features that do big things

There are many small features that, when used correctly, can make a big difference! We bet that even for long-time users* of our platform there are some surprises and news. We bet that even for long-time users* of our platform there are some surprises and news. App recommendation to friends Recommending an app to a … Continue reading 10 small features that do big things

Women using iPhone

How to start discussion and set topics with the new “threads”

There are many ways to discuss and exchange ideas and opinions in your own tchop-based community. In comments under articles or social media posts. Or of course in open, private chat groups or even in 1:1 conversations (read more about comments here). This differs in detail with the structure of a classic forum. Comments can … Continue reading How to start discussion and set topics with the new “threads”

You have the choice: article as link or directly native in the app

Some features are small and inconspicuous, but reveal a great added value. The ability to embed any web links or articles natively in the app with just a few clicks is one such feature. Today we want to explain in more detail how this works. Native UX or Web View The preferred, because easiest way … Continue reading You have the choice: article as link or directly native in the app