There are many myths surrounding community management that often create false expectations and complicate the work of community managers. It doesn't matter whether we're talking about a closed community like an in-house workforce or an open community of passionate consumers. The requirements are similar. In this article, we want to uncover and discuss some of … Continue reading 10 myths of community management
Outstanding stories that are put together with intelligence, understanding, passion, and vision, so that we, as viewers and readers, have the opportunity to react to characters and plots that both emotionally engage us and intellectually stimulate us. A story can consist of any kind of format, media and can be communicated via any channel, digital or analogue. A … Continue reading 10 simple tips to make you a better storyteller
Community exists everywhere. We've all been a part of one in one way or another, and I suppose that's a significant reason why so many communities are founded without a plan. Each of us has firsthand knowledge of communities in the cultural sense. Even those who aren't experts in community building will believe that a … Continue reading Community strategy: how to create yours from scratch
If you're not sending push messages yet, you should start now. Because well-crafted push messages increase app engagement by an average of 190%, according to a recent study by Urban Airship (see here). With tchop you can schedule push messages or send them immediately, you can link to your own or other people's content, push … Continue reading The 5 best tips to text successful push messages
The right invitation of new users is an important success factor for the launch of your app, because your staff or community expects maximum simplicity. No one wants to go through many, complicated steps from downloading the app to signing up. It has to be quick and easy. If there is already a user login, … Continue reading The “Magic Trick”: Inviting users via Magic Link
If your app is aimed at consumers, the success of the app heavily depends on the ratings in the stores. The better the rating of the app, the more likely it is to be displayed in the store and, in the best case, to be downloaded. Mobile applications with many positive ratings in a short … Continue reading How to improve your app ratings on App Store and Google Play
There are many small features that, when used correctly, can make a big difference! We bet that even for long-time users* of our platform there are some surprises and news. We bet that even for long-time users* of our platform there are some surprises and news. App recommendation to friends Recommending an app to a … Continue reading 10 small features that do big things
Some features are small and inconspicuous, but reveal a great added value. The ability to embed any web links or articles natively in the app with just a few clicks is one such feature. Today we want to explain in more detail how this works. Native UX or Web View The preferred, because easiest way … Continue reading You have the choice: article as link or directly native in the app
Many of our customers have a multilingual audience. Companies with locations in countries around the world, with an international workforce, or simply with use cases that are specifically tailored to international target groups (such as the Spanish-language app for the German soccer Bundesliga: "El Futbol Aleman"). Translating content is part of the "core business" here, … Continue reading How to easily translate content in your app and edit translations
When used correctly, push notifications can be a powerful and high-value channel of communication for individuals and organizations of every type. Read more...
