Targeting your own audience with your own mobile app is a supreme discipline of digital communication - for companies and brands as well as for startups, media and publishers. As with any type of software, the question of the right solution quickly arises. A strategic decision must be made early on: should software be licensed … Continue reading Make or Buy: Why licensing an app is often the better way to go
Whether it's employees, fans, followers or subscribers: every kind of community thrives on active, healthy exchange. The problems of today's social media platforms clearly show that it is often and never really possible without human moderation. Because where there is discussion, there are sometimes unwanted words. And where there are exciting target groups, there are … Continue reading This is how easy content and community moderation works in your app
Chat is still one of the easiest and most efficient ways to communicate on our platform (see here). It offers different possibilities to address users directly via 1:1 chat or to network with each other in private or public chat groups. So far there is the possibility to define chat groups in a way that … Continue reading Broadcast chat: reach all users quickly, directly and personally
Emoji Reactions in Chat Chat enjoys great popularity in various customer and usage scenarios. And it's obvious that users want to respond to other users' messages with emojis - as they are used to doing in other chat apps. This feature will be rolled out to all apps before the end of the summer. PDF … Continue reading 5 Feature Highlights for the Second Half of 2021
As so often in life: Love at first sight has a lasting effect that sometimes binds us to another for a lifetime. This is similar with mobile apps. Because the first impression after downloading and launching the app usually determines whether we give it a chance, and the app gets the chance to achieve what … Continue reading 5 tips for successful app onboarding
How to onboard new users Great content, features and capabilities alone do not make a successful app. Even dedicated marketing that generates lots of downloads is no guarantee of success. After all, only when first-time users can immediately and clearly see their added value, when they are curious enough to open the app again after … Continue reading How to optimize the onboarding of new users
The essential difference between social media apps and classic news or media apps becomes obvious when you look at the most important area of these apps: the newsfeed! Classic content and news offerings still banish user comments and feedback to the end of the individual article. But you only get there at the very end! … Continue reading Content und Community im eigenen News Feed verbinden
Many companies now use modern collaboration software such as MS Teams from Microsoft or Slack (now part of Salesforce) to organize everyday, team-internal communication more efficiently. These platforms are mostly intended to replace good old email as the primary means of collaboration. The idea: channel-based chats in groups or between individual or different users. The … Continue reading How to easily integrate the content of your own app into MS Teams or other systems
The year 2020 was the most successful year in the history of our start-up. Despite the Corona crisis, we gained more new customers than ever before. Especially in the USA, many new exciting customers and use cases have emerged for us (more on this shortly..). We were so busy with new projects and customers that … Continue reading Our Roadmap 2021: more community, more features, more formats
Whether on the way to work, in the train or on the bus, while exercising or doing laundry, thanks to the ever-ready handle smartphone, they accompany us everywhere: podcasts. Everyone has heard of the trend and it's hard to escape it. Especially during the Corona lockdown, a rapidly growing crowd of fans informed and entertained … Continue reading Why it makes sense to supplement your own employee app with podcasts
