The tchop blog: internal communication, community and employee apps

Internal communications agency work after AI drafting: a consultant at a laptop and a colleague with a phone, and one card from a client's employee app, a draft written by an AI agent for the Logistics channel (Shift plan Q1, push scheduled 06:30) marked Needs your approval

News app development, the licensed way: two readers, one with a laptop and one with a phone, and a notification from a publisher's app: Monday briefing is up, local politics, the section you follow, two new replies to your comment

White-label software for agencies in use: a consultant reads a notification from a client's branded employee app, the Q4 town hall recording is live and reached 1,840 of 2,200 employees

When the intranet drafts its own posts: what clients will still pay an IC agency for

Intranet platforms now draft posts themselves. Clients keep paying an internal communications agency for rules, strategy, reach, operation and outcomes.

November 12, 2026

News app development: build it yourself or license a platform?

A news app is a permanent cost, not a project: two platforms, OS updates, store reviews, security. License the platform and keep brand, stores and data.

November 11, 2026

Why comms agencies are adding white-label software to their retainers

Hours get cut; a client’s own app does not. White-label software for agencies adds a product under the client’s brand, outcome data and recurring revenue.

November 10, 2026

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How to unlock user engagement with community-driven social features

By Ben Smith March 4, 2025

By integrating interactive tools like comments, chat and notifications directly into your platform.

How to build a loyal digital community?

By Casey Brooks March 3, 2025

Strategies that drive connection and engagement.

Why social media is a race to the bottom and how we can turn it around

By Heiko Scherer February 21, 2025

The shift from toxic algorithms to meaningful engagement.

The duality dilemma in internal communications

By Heiko Scherer February 3, 2025

Are conflicting advice and mixed messages hurting your efforts?

How to create a perfect content mix with tchop™ cards

By Rounak Maheshwari January 27, 2025

To deliver content that educates, inspires, and connects.

How the 3 circles model adopts to internal communication

By Heiko Scherer January 20, 2025

Offering you a fresh perspective that can help you tailor your internal comms strategies.

Defining “community” in a modern world

By Casey Brooks December 20, 2024

Discover the evolving meaning of community in the digital age. Explore how shared values, belonging, and engagement shape modern connections across physical and virtual spaces.