8 reasons why you should focus on building a community that you truly own

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Building their own communities can offer publishers numerous advantages over relying solely on third-party social media platforms. Here are 10 great reasons why publishers should consider focusing on building their own communities:

1. Control Over Content and Data

  • Ownership: Having their own community allows you to have full control and ownership over the content and data generated.
  • Data Privacy: You can ensure the privacy and security of their user data without being dependent on the policies of external platforms.
  • Customization: You can customize the user experience, content, and interactions based on their audience’s needs and preferences.

2. Direct Relationship with Audience

  • Engagement: Direct engagement with the audience allows for building stronger relationships and understanding their needs and preferences better.
  • Loyalty: A dedicated community can enhance brand loyalty and create advocates who can further promote the brand, your main subscription or membership program
  • Feedback: Direct feedback from the community can be invaluable for improving products, services, and content.

3. Monetization Opportunities

  • Diversification: You can explore various monetization strategies like subscriptions, memberships, or selling merchandise directly. A community is a great add on.
  • Ad Revenue: If its your own community, you can control ad placements and keep all ad revenue, instead of sharing it with social media platforms.
  • Sponsored Content: You can work directly with sponsors for content partnerships without restrictions from third-party platforms.

4. Algorithm Independence

  • Visibility: Content visibility is not subject to the changing algorithms of social media platforms.
  • Reach: Publishers can ensure that their content reaches all members without being filtered or limited by external algorithms.
  • Consistency: The user experience and content delivery remain consistent and are not influenced by external platform updates.

5. Branding

  • Identity: Having a dedicated community platform allows you to establish and maintain you own brand identity, your own look&feel.
  • Consistency: You can maintain consistency in branding, messaging, and user experience across all interactions.
  • Reputation Management: You can manage and control the narrative around their brand and address issues directly.

6. Reduced Risk

  • Platform Risk: Relying on third-party platforms exposes you to the risk of policy changes, algorithm updates, or even platform shutdowns.
  • Community Stability: Having your own platform ensures that the community remains stable and accessible even if external platforms face issues.
  • Policy Control: You can establish and enforce your own community guidelines and policies without being constrained by external rules.

7. Niche Communities

  • Specialized Content: You can create content that is highly specialized and tailored to the interests of their community. Focus on what really matters to your users.
  • Targeted Interaction: You can facilitate interactions and discussions that are highly relevant to their niche.
  • Expertise: You can establish your team as experts in their niche by providing specialized content and discussions.

8. Innovation and Adaptability

  • Feature Development: You can innovate and introduce new features based on the specific needs and feedback of their community.
  • Adaptability: You can quickly adapt to changes in the market or user behavior without being constrained by external platforms.
  • Experimentation: You have the freedom to experiment with different content formats, engagement strategies, and monetization models.


While social media platforms can still play a vital role in content distribution and audience engagement, having a dedicated community platform provides publishers with control, stability, and direct access to their audience. This enables them to build stronger relationships, explore various monetization strategies, and create a tailored experience for their community members.

Your have full control. Own 100% of data. This is the key.

Want to learn more about community building? Check other great posts in our blog..