In today’s world, mobile is king. And for good reason—your brand, your content, your community lives in people’s pockets, travels with them, and enables instant access to news and conversation. But as powerful as mobile is, it’s not the only way your audience engages. That’s where our web app comes into play.
At tchop, we offer a turnkey solution for branded communities that includes native mobile apps and a fully featured web-based companion app. It’s not just an afterthought—it’s a strategic extension of your community, designed to meet your audience wherever they are.
Here’s why adding our web app to your community toolkit makes all the difference:
1. Give curious users a glimpse—before the download
Not everyone is instnatly ready to commit to downloading an app. Some need to explore, test the waters, and understand the value first. The web app is a low-friction entry point that gives users an easy way to browse your content, join discussions, or just see what your community is all about. This widens your potential audience significantly, and turns interest into engagement.
2. Perfect for daytime engagement at the desktop
Your most loyal community members want to stay connected throughout the day. When they’re at work, on their laptop or desktop, the web app becomes their go-to. It’s easier to navigate, faster for multitasking, and feels more natural during “desk time.” This means more consistent engagement, especially from power users.
3. Deeplinking = smart marketing
Our web app enables deeplinking to any piece of content, comment thread, chat group, or specific feed. This opens up a world of possibilities for organic marketing and community growth. Share links via email, social media, or newsletters to drive traffic and generate leads. It’s a seamless way to bring new users right into the heart of the action.
4. Reach users who don’t want to download apps
It’s a reality—some people just don’t like downloading apps. Whether due to storage concerns, company restrictions, or general skepticism, these users are often overlooked. The browser-based experience lets you connect with these hesitant users on their terms, without sacrificing quality or engagement.
5. Easier content creation and editing
Typing out a thoughtful post or editing rich content on a phone can be tedious. On desktop, it’s fast and intuitive. The web app makes it easier for your community managers, influencers, and power users to contribute high-quality content. This leads to a richer content ecosystem that keeps users coming back.
6. Seamless website integration
Want to embed parts of your community into your main site? With the web app, it’s easy. You can integrate feeds, discussions, or content highlights directly into your website through iFrames or other technical implementations, creating a unified user experience and making your community feel like an organic part of your brand’s online presence.
7. Better for onboarding and support
The web app also shines in onboarding scenarios. It’s easier to guide users through features, provide helpful tooltips, and even offer live support—all in a larger, more accessible interface. Whether you’re hosting a welcome campaign or training new members, desktop gives you more room to work with.
8. Analytics, moderation, and management made easier
Community admins and moderators often need to work quickly and efficiently. Of course most things you can also do in your mobile app, however the web app makes moderating content, responding to users, and analyzing trends faster and easier. It’s the ultimate tool for those managing the community day to day.
9. Boost your SEO with user-generated content
When community content is publicly accessible via the web app, search engines can index it. This gives you a valuable opportunity to elevate your SEO rankings using authentic, user-generated discussions and posts. It’s organic, relevant, and constantly updating—Google loves that.
10. Experiment faster—without app store limitations
One of the biggest advantages of the web? Agility. Unlike mobile apps, the web app doesn’t require app store approvals, updates, or waiting periods. You can test new features, layouts, or campaigns more freely and iterate quickly based on feedback. It’s a playground for innovation that empowers your team to move fast.
In short: the web app doesn’t replace your mobile experience—it enhances it. It gives you reach, flexibility, and new ways to grow and engage your audience. Whether you’re building a tight-knit internal community, a passionate consumer fanbase, or a hybrid mix of both, the web app is your strategic secret weapon.
Ready to activate the full power of your community across all screens?
Let’s make it happen.
