The tchop blog: internal communication, community and employee apps
When the intranet drafts its own posts: what clients will still pay an IC agency for
Intranet platforms now draft posts themselves. Clients keep paying an internal communications agency for rules, strategy, reach, operation and outcomes.
News app development: build it yourself or license a platform?
A news app is a permanent cost, not a project: two platforms, OS updates, store reviews, security. License the platform and keep brand, stores and data.
Why comms agencies are adding white-label software to their retainers
Hours get cut; a client’s own app does not. White-label software for agencies adds a product under the client’s brand, outcome data and recurring revenue.
Latest Articles
…and why those quiet returns reveal more about orientation than loyalty.
…and why those quiet returns reveal more about orientation than loyalty.
…for publishers, internal comms and brand communities.
….from intranets to integrated ecosystems.
…how anticipation, not attention, defines loyalty in modern media.
…and why belonging outlasts awareness.
….by turning participation into momentum that sustains itself.
…and how to adapt them.
Community changes four lines on a publisher’s P&L: subscription retention, new revenue, first-party data, ad yield. Here is how the math works.
…because trust and genuine dialogue keep employees connected and committed.