Why smaller communities create bigger impact
….because closeness, not scale, is what makes participation matter.
What makes people return when no one’s asking them to
…and why those quiet returns reveal more about orientation than loyalty.
Designing the social layer inside your product
…for publishers, internal comms and brand communities.
Latest Articles
….from intranets to integrated ecosystems.
…how anticipation, not attention, defines loyalty in modern media.
…and why belonging outlasts awareness.
….by turning participation into momentum that sustains itself.
…and how to adapt them.
…by replacing clicks with relationships.
…because trust and genuine dialogue keep employees connected and committed.
…built on purpose, trust, participation and proof that voices change things.
…because readers don’t just want content anymore, they want reasons to keep coming back.
…by shifting from updates to conversations that build connection, recognition and a sense of belonging.