…because readers don’t just want content anymore, they want reasons to keep coming back.
…why clarity, alignment and shared purpose matter more than platforms when building a brand community that lasts.
…by focusing on the early signals people receive before they ever post, reply or even decide to stay.
…without flattening voices, distorting visibility or breaking the quiet cues that make community feel human.
How to align internal comms with employee needs using the User Needs Model.