{"id":956,"date":"2018-11-08T10:06:13","date_gmt":"2018-11-08T10:06:13","guid":{"rendered":"https:\/\/blog.tchop.io\/?p=956"},"modified":"2024-08-14T06:19:27","modified_gmt":"2024-08-14T06:19:27","slug":"how-to-use-slack-as-a-publishing-tool-for-your-own-branded-news-app","status":"publish","type":"post","link":"https:\/\/blog.tchop.io\/en\/how-to-use-slack-as-a-publishing-tool-for-your-own-branded-news-app\/","title":{"rendered":"How to use Slack as a publishing tool for your own branded news app"},"content":{"rendered":"\n

Why keep switching between Slack and your traditional CMS to publish content<\/a> when you can push your Slack posts directly to the mobile devices of your target group?<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

We all love Slack. Lots of editors<\/a>, content and communication<\/a> people do. It is a favorite tool in newsrooms (see what\u00a0digiday.com wrote back then<\/a>), where it improves workflows<\/a> and transparency<\/a>. Editors can get alerts, analytics or KPIs as well as new posts and news directly to dedicated channels<\/a> where they can then be discussed.<\/p>\n\n\n\n

\u201cNewsrooms are eager to wipe out the flood of email they receive by any means necessary.\u201d\u200a\u2014\u200a<\/em><\/strong>Slack is the new favorite tool of newsrooms<\/strong><\/a>\u200a\u2014\u200aDigiday.com 2015<\/strong><\/p><\/blockquote>\n\n\n\n

Slack<\/a>\u00a0Integrations<\/a><\/em>\u00a0are key to making that all happen, but in most newsrooms and use cases this works only \u201cinbound\u201d. Meaning: data and content is imported into\u00a0Slack<\/a>, while editing and publishing<\/a> content to the various distribution<\/a> channels still happens in a traditional content management systems. In many cases, these are two completely separate worlds; window and system.<\/p>\n\n\n\n

But the power of\u00a0Slack<\/a>\u00a0is not just to receive and display valuable information, but to improve productivity by triggering immediate actions.<\/p>\n\n\n\n

The idea<\/h3>\n\n\n\n

The mobile content game is about delivering news on the spot, about spoon feeding, about up-to-date news feeds, and a user that expects something new whenever he opens a website or app. Publishers, brands<\/a> and enterprises have to support a growing number of platforms and channels with mobile being the key platform<\/a> in most cases. They have to be fast. And they need to be able manage a lot of incoming information on the go.<\/p>\n\n\n\n

So why not enable small teams to directly curate and also publish content\u200a\u2014\u200awhether it is news, service information or help content\u200a\u2014\u200afrom\u00a0Slack<\/a>\u00a0to their mobile target group?!<\/p>\n\n\n\n

The approach<\/h3>\n\n\n\n

More than two years ago, we started\u00a0tchop<\/a>\u00a0as a new kind of content curation<\/a> platform with the focus on mobile distribution. Our framework covers an easy-to-use, browser-based editorial interface that can integrate feeds from other sources and that also offers ready-to-go native apps, that you can customize, brand and build on top of.<\/p>\n\n\n\n

\"Dashboard
The \u201cintegration\u201d tab in our interface where you can connect and manage integrations<\/em><\/figcaption><\/figure>\n\n\n\n

Just like\u00a0Slack<\/a>\u00a0we\u2019ve built our platform around the idea of \u201cintegration\u201d (https:\/\/tchop.io\/en\/integration)<\/a>\u00a0based on a transparent Input API, that let\u2019s you easily hook up other tools and feeds. We have standard integrations for RSS, to scrape news from any website, for Twitter and Facebook and we\u2019re constantly working on more and more platforms to connect with. We don\u2019t want to be another CMS. We see ourselves as a clever and intuitive, thin top layer covering and pulling together all the digital contents out there.<\/p>\n\n\n\n

We feature a flexible structure of channels, mixes and cards<\/a> to display content and create context<\/a> (learn more about our principle\u00a0here<\/a>).\u00a0Slack<\/a>\u00a0has a very similar approach and structure based on channels. Apart from different naming they work absolutely similar.<\/p>\n\n\n\n

With our\u00a0<\/strong>Slack<\/strong><\/a>\u00a0integration you can connect a dedicated channel on\u00a0<\/strong>Slack<\/strong><\/a>\u00a0with any mix on\u00a0<\/strong>tchop<\/strong><\/a>. So every article, tweet, Facebook or Instagram post and any images or GIFs that you post to that\u00a0<\/strong>Slack<\/strong><\/a>\u00a0channel will be pushed to the corresponding mix on\u00a0<\/strong>tchop<\/strong><\/a>. You can decide if you want to publish immediately or if you want to continue to work with the content on\u00a0<\/strong>tchop<\/strong><\/a>.<\/strong><\/p><\/blockquote>\n\n\n\n

Slack<\/a>\u00a0becomes a smart and highly efficient backbone for your native news app\u200a\u2014\u200aespecially if you want to curate and publish content to your management teams, your employees, and your sales department and of course, your customers, clients and stakeholders.<\/p>\n\n\n\n

How it\u00a0works<\/h3>\n\n\n\n

You don\u2019t need to be a developer to set this up. It is just a simple click between our integration feature and your\u00a0Slack<\/a>\u00a0channel of choice:<\/p>\n\n\n\n

  1. Connect and authorize your\u00a0tchop<\/a>\u00a0channel as an admin with any\u00a0Slack<\/a>team from here\u00a0https:\/\/slack.tchop.io\/<\/a><\/li>
  2. Name your integration and select the channel in\u00a0Slack<\/a>\u00a0that you want to connect with a mix in\u00a0tchop<\/a><\/li>
  3. Set options like \u201cautopublish\u201d or \u201cadd image\u201d (we can parse the teaser image from any article if you want)<\/li>
  4. You are ready to go!<\/li><\/ol>\n\n\n\n

    Since you are free to choose and sort channels and mixes on both sides, you can prepare the perfect set up for your needs. Of course you can edit the integration and change options at any time. You can also connect several\u00a0Slack<\/a>\u00a0teams or channels to one mix on\u00a0tchop<\/a>.<\/p>\n\n\n\n

    Given the flexibility of\u00a0Slack<\/a>, that provides a big set of opportunities.<\/p>\n\n\n\n

    The use\u00a0cases<\/h3>\n\n\n\n

    The set up covers a wide range of use cases and we see clients using it differently all the time. Some examples:<\/p>\n\n\n\n