{"id":4639,"date":"2023-10-06T12:14:58","date_gmt":"2023-10-06T12:14:58","guid":{"rendered":"https:\/\/blog.tchop.io\/?p=4639"},"modified":"2024-12-02T08:13:50","modified_gmt":"2024-12-02T08:13:50","slug":"8-reasons-why-you-should-focus-on-building-a-community-that-you-truly-own","status":"publish","type":"post","link":"https:\/\/blog.tchop.io\/en\/8-reasons-why-you-should-focus-on-building-a-community-that-you-truly-own\/","title":{"rendered":"8 reasons why you should focus on building a community that you truly own"},"content":{"rendered":"\n<p>Building their own <a href=\"https:\/\/en.wikipedia.org\/wiki\/Community_media#:~:text=Community%20Media%20aids%20in%20the,for%20others%20to%20express%20views.\" target=\"_blank\" rel=\"noopener\">communities<\/a> can offer publishers numerous advantages over relying solely on third-party <a href=\"https:\/\/blog.tchop.io\/en\/why-social-media-is-a-race-to-the-bottom-and-how-we-can-turn-it-around\/\">social media<\/a> platforms. Here are 10 great reasons why publishers should consider focusing on building their own <a href=\"https:\/\/blog.tchop.io\/en\/beyond-the-game-10-reasons-why-major-sports-brands-should-invest-into-their-own-fan-communities\/\">communities<\/a>:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Control Over Content and Data<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ownership<\/strong>: Having their own <a href=\"https:\/\/blog.tchop.io\/en\/10-myths-of-community-management\/\">community<\/a> allows you to have full control and ownership over the content and data generated.<\/li>\n\n\n\n<li><strong>Data Privacy<\/strong>: You can ensure the privacy and security of their user data without being dependent on the policies of external platforms.<\/li>\n\n\n\n<li><strong>Customization<\/strong>: You can customize the <a href=\"https:\/\/blog.tchop.io\/en\/how-to-design-a-news-app-that-readers-cant-put-down\/\">user experience<\/a>, content, and interactions based on their audience\u2019s needs and preferences. <\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">2. Direct Relationship with Audience<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/blog.tchop.io\/en\/why-most-communities-lose-members-early-and-how-to-fix-it\/\">Engagement<\/a><\/strong>: Direct engagement with the audience allows for building stronger relationships and understanding their needs and preferences better.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/blog.tchop.io\/en\/how-community-becomes-a-brands-moat\/\">Loyalty<\/a><\/strong>: A dedicated community can enhance <a href=\"https:\/\/blog.tchop.io\/en\/how-direct-traffic-and-on-site-engagement-drive-search-rankings\/\">brand loyalty<\/a> and create advocates who can further promote the brand, your main subscription or membership program<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/blog.tchop.io\/en\/adapting-the-user-needs-model-to-internal-communication\/\">Feedback<\/a><\/strong>: Direct feedback from the community can be invaluable for improving products, services, and content.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">3. Monetization Opportunities<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Diversification<\/strong>: You can explore various monetization strategies like <a href=\"https:\/\/blog.tchop.io\/en\/how-publishers-can-future-proof-revenue-through-community-driven-engagement\/\">subscriptions<\/a>, memberships, or selling merchandise directly. A community is a great add on.<\/li>\n\n\n\n<li><strong>Ad Revenue<\/strong>: If its your own community, you can control ad placements and keep all ad revenue, instead of sharing it with social media platforms.<\/li>\n\n\n\n<li><strong>Sponsored Content<\/strong>: You can work directly with sponsors for content partnerships without restrictions from third-party platforms.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">4. Algorithm Independence<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Visibility<\/strong>: Content visibility is not subject to the changing algorithms of social media platforms.<\/li>\n\n\n\n<li><strong>Reach<\/strong>: Publishers can ensure that their content reaches all members without being filtered or limited by external algorithms.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/blog.tchop.io\/en\/building-microcultures-inside-large-organisations\/\">Consistency<\/a><\/strong>: The user experience and content delivery remain consistent and are not influenced by external <a href=\"https:\/\/blog.tchop.io\/en\/how-social-networks-and-platforms-decline\/\">platform<\/a> updates.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">5. Branding<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Identity<\/strong>: Having a dedicated community platform allows you to establish and maintain you own brand identity, your own look&amp;feel.<\/li>\n\n\n\n<li><strong>Consistency<\/strong>: You can maintain consistency in branding, <a href=\"https:\/\/blog.tchop.io\/en\/the-five-employee-needs-every-internal-comms-strategy-must-address\/\">messaging<\/a>, and user experience across all interactions.<\/li>\n\n\n\n<li><strong>Reputation Management<\/strong>: You can manage and control the narrative around their brand and address issues directly.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">6. Reduced Risk<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Platform Risk<\/strong>: Relying on third-party platforms exposes you to the risk of policy changes, algorithm updates, or even platform shutdowns.<\/li>\n\n\n\n<li><strong>Community Stability<\/strong>: Having your own platform ensures that the community remains stable and accessible even if external platforms face issues.<\/li>\n\n\n\n<li><strong>Policy Control<\/strong>: You can establish and enforce your own community guidelines and policies without being constrained by external rules.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">7. Niche Communities<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Specialized Content<\/strong>: You can create content that is highly specialized and tailored to the interests of their community. Focus on what really matters to your users.<\/li>\n\n\n\n<li><strong>Targeted Interaction<\/strong>: You can facilitate interactions and discussions that are highly relevant to their niche.<\/li>\n\n\n\n<li><strong>Expertise<\/strong>: You can establish your team as experts in their niche by providing specialized content and discussions.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">8. Innovation and Adaptability<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Feature Development<\/strong>: You can innovate and introduce new <a href=\"https:\/\/blog.tchop.io\/en\/10-small-features-that-do-big-things\/\">features<\/a> based on the specific needs and feedback of their community. <\/li>\n\n\n\n<li><strong>Adaptability<\/strong>: You can quickly adapt to changes in the market or user behavior without being constrained by external platforms.<\/li>\n\n\n\n<li><strong>Experimentation<\/strong>: You have the freedom to experiment with different content formats, engagement strategies, and monetization models.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Conclusion<\/h3>\n\n\n\n<p>While social media platforms can still play a vital role in content distribution and <a href=\"https:\/\/blog.tchop.io\/en\/the-foundations-of-a-thriving-brand-community\/\">audience engagement<\/a>, having a dedicated community platform provides publishers with control, stability, and direct access to their audience. This enables them to build stronger relationships, explore various monetization strategies, and create a tailored experience for their community members.<\/p>\n\n\n\n<p>Your have full control. Own 100% of data. This is the key.<\/p>\n\n\n\n<p>Want to learn more about <a href=\"https:\/\/blog.tchop.io\/en\/unlock-the-potential-of-your-community-with-10-dynamic-app-engagement-strategies\/\">community building<\/a>? Check other great posts in our <a href=\"https:\/\/blog.tchop.io\/\">blog<\/a>.. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Building their own communities can offer publishers numerous advantages over relying solely on third-party social media platforms. Here are 10 great reasons why publishers should&#8230;<\/p>\n","protected":false},"author":5,"featured_media":4520,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[109,175,1],"tags":[],"coauthors":[132],"class_list":["post-4639","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-use-cases","category-community","category-miscellaneous"],"_links":{"self":[{"href":"https:\/\/blog.tchop.io\/en\/wp-json\/wp\/v2\/posts\/4639","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.tchop.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.tchop.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.tchop.io\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.tchop.io\/en\/wp-json\/wp\/v2\/comments?post=4639"}],"version-history":[{"count":2,"href":"https:\/\/blog.tchop.io\/en\/wp-json\/wp\/v2\/posts\/4639\/revisions"}],"predecessor-version":[{"id":5355,"href":"https:\/\/blog.tchop.io\/en\/wp-json\/wp\/v2\/posts\/4639\/revisions\/5355"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.tchop.io\/en\/wp-json\/wp\/v2\/media\/4520"}],"wp:attachment":[{"href":"https:\/\/blog.tchop.io\/en\/wp-json\/wp\/v2\/media?parent=4639"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.tchop.io\/en\/wp-json\/wp\/v2\/categories?post=4639"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.tchop.io\/en\/wp-json\/wp\/v2\/tags?post=4639"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/blog.tchop.io\/en\/wp-json\/wp\/v2\/coauthors?post=4639"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}