{"id":194,"date":"2017-07-10T11:45:49","date_gmt":"2017-07-10T11:45:49","guid":{"rendered":"https:\/\/blog.tchop.io\/?p=194"},"modified":"2024-08-14T06:54:09","modified_gmt":"2024-08-14T06:54:09","slug":"what-are-mixes-and-why-do-i-need-them","status":"publish","type":"post","link":"https:\/\/blog.tchop.io\/en\/what-are-mixes-and-why-do-i-need-them\/","title":{"rendered":"What are mixes and why do I need them?"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"349\" src=\"https:\/\/blog.tchop.io\/wp-content\/uploads\/2018\/11\/illu_firstmix-1.jpg\" loading=\"lazy\" alt=\"\" class=\"wp-image-900\" srcset=\"https:\/\/blog.tchop.io\/wp-content\/uploads\/2018\/11\/illu_firstmix-1.jpg 800w, https:\/\/blog.tchop.io\/wp-content\/uploads\/2018\/11\/illu_firstmix-1-300x131.jpg 300w, https:\/\/blog.tchop.io\/wp-content\/uploads\/2018\/11\/illu_firstmix-1-768x335.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n<p><strong>Let&#8217;s delve a little deeper into &#8220;mixes&#8221; and how they are built to work for you.<\/strong><\/p>\n<p>In our previous blog post we talked about how using <strong>one<\/strong> app is a clever way for your business or brand to succeed due to the fact that the tchop app service is built on the idea of &#8220;Channels and Mixes&#8221;, so you can speak directly to those that matter when it matters. If you haven&#8217;t read it yet and want to, here&#8217;s a quick link: <strong><a class=\"external-link\" href=\"https:\/\/blog.tchop.io\/2017\/06\/06\/heres-why-you-only-need-one-app-how-to-manage-multiple-contents-channels-and-users-within-one-app\/\" rel=\"nofollow\">Here\u2019s why you only need one app for a successful&nbsp;business.<\/a><\/strong><\/p>\n<p>So, to delve a little deeper into &#8220;mixes&#8221; and how they are built to work for you, this blog post is going to explain about the ways you can use a mix for better business <a href=\"https:\/\/blog.tchop.io\/en\/the-five-employee-needs-every-internal-comms-strategy-must-address\/\">communication<\/a>.<\/p>\n<p><strong>What are mixes and why do I need them?<\/strong><\/p>\n<ul>\n<li>A mix tells the story.<\/li>\n<li>Mixes provide <a href=\"https:\/\/blog.tchop.io\/en\/building-microcultures-inside-large-organisations\/\">context<\/a>, depth and order to your <a href=\"https:\/\/blog.tchop.io\/en\/what-if-your-internal-comms-worked-like-a-real-community\/\">conversations<\/a> meaning,&nbsp;less time catching up on conversations and more time moving plans forward.<\/li>\n<li>Automatic prioritization, so you can just get straight to&nbsp;work.<\/li>\n<li>Mixes can be curated lists, articles or host a list of posts, like in a blog.<\/li>\n<li>Mixes can display as a list, ticker, or with no added display info.<\/li>\n<li>Mix &#8220;cards&#8221; can link to <a href=\"https:\/\/blog.tchop.io\/en\/how-to-build-a-loyal-digital-community\/\">content<\/a> or be content itself.<\/li>\n<\/ul>\n<p>So whether your story is to guide your Sales Team while they&#8217;re out on the field or on-site, give a presentation to clients or drive action from your customers or employees, you do this by creating a &#8220;mix&#8221; and filling it with the relevant &#8220;content cards&#8221;. Take a look at this image where it shows you the build of a channel, mixes and content cards&#8230;<\/p>\n<p><strong>Channel name:<\/strong> \u201cMy Company News\u201d<\/p>\n<p><strong>Mix titles:<\/strong><\/p>\n<ol>\n<li>&#8220;Business Insights&#8221; &gt; with <strong>content <a href=\"https:\/\/blog.tchop.io\/en\/how-to-create-a-perfect-content-mix-with-tchop-cards\/\">cards<\/a>:<\/strong> article url, article text, image.<\/li>\n<li>&#8220;Product News&#8221; &gt; with <strong>content cards:<\/strong> image, text, image.<\/li>\n<li>&#8220;Web Recap&#8221; &gt; with <strong>content cards:<\/strong> article url, article text\u2026<\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-275 size-large\" src=\"\/wp-content\/uploads\/2017\/07\/channel-mix-card.png?w=1024\" loading=\"lazy\" alt=\"\" width=\"1024\" height=\"802\" srcset=\"https:\/\/blog.tchop.io\/wp-content\/uploads\/2017\/07\/channel-mix-card.png 1458w, https:\/\/blog.tchop.io\/wp-content\/uploads\/2017\/07\/channel-mix-card-800x627.png 800w, https:\/\/blog.tchop.io\/wp-content\/uploads\/2017\/07\/channel-mix-card-300x235.png 300w, https:\/\/blog.tchop.io\/wp-content\/uploads\/2017\/07\/channel-mix-card-768x602.png 768w, https:\/\/blog.tchop.io\/wp-content\/uploads\/2017\/07\/channel-mix-card-1024x802.png 1024w, https:\/\/blog.tchop.io\/wp-content\/uploads\/2017\/07\/channel-mix-card-1100x862.png 1100w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>In this video you can see the <strong>1st mix<\/strong> is created for <a href=\"https:\/\/blog.tchop.io\/en\/building-the-operating-system-of-internal-comms\/\">Employee Communication<\/a> where you can speak directly to your employees and teams, informing them of a new member of staff, new products that you are selling\/buying, and even travel info for meetings etc..<\/p>\n[youtube https:\/\/www.youtube.com\/watch?v=sShbD06NaR0?wmode=opaque]\n<p>These are just 3 simple mix examples of how you can use an app to speak directly to your clients, customers, stakeholders and employees.<\/p>\n<p>The <strong>2nd mix<\/strong> in the video, shows how your Sales &amp; <a href=\"https:\/\/blog.tchop.io\/en\/100-ideas-for-successfully-building-your-own-community\/\">Marketing<\/a> team can scroll through up-to-date graphs, statistics, and instant conversion rate info etc. to help guide them in their daily tasks and meet targets.<\/p>\n<p>In the <strong>3rd mix<\/strong>, you can see how a whole range of industry news topics can be distributed easily, so whatever it is your brand or company does, you can feed all sorts of relevant up-to-date google news, twitter posts, facebook and instagram posts as they happen, directly to the smartphones of the people that matter to you and your project or business.<\/p>\n<p><em>tchop tip:<\/em> Learn how to use our rss feed integration so you never miss out on any of the latest news. Get all up-to-date news and <a href=\"https:\/\/blog.tchop.io\/en\/how-social-networks-and-platforms-decline\/\">social media<\/a> postings automatically posted directly to your app. Here&#8217;s how to do it &#8211;&nbsp;<a class=\"external-link\" href=\"https:\/\/blog.tchop.io\/2017\/05\/09\/three-easy-ways-to-add-web-content-to-your-tchop-app-urls-rss-feeds-and-slack-integrations\/\" rel=\"nofollow\"><strong>Three easy ways to add web content instantly to your app using URLs, RSS Feeds and Slack Integrations.<\/strong><\/a><\/p>\n<p>Give it a try. It&#8217;s free, quick and easy &#8211; <strong>get started at <a href=\"http:\/\/www.tchop.io\" target=\"_blank\" rel=\"noopener\">www.tchop.io<\/a><\/strong><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Let&#8217;s delve a little deeper into &#8220;mixes&#8221; and how they are built to work for you. In our previous blog post we talked about how&#8230;<\/p>\n","protected":false},"author":3,"featured_media":897,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,6,2,172],"tags":[],"coauthors":[134],"class_list":["post-194","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tchop-apps","category-the-platform","category-tutorials","category-using-tchop"],"_links":{"self":[{"href":"https:\/\/blog.tchop.io\/en\/wp-json\/wp\/v2\/posts\/194","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.tchop.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.tchop.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.tchop.io\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.tchop.io\/en\/wp-json\/wp\/v2\/comments?post=194"}],"version-history":[{"count":1,"href":"https:\/\/blog.tchop.io\/en\/wp-json\/wp\/v2\/posts\/194\/revisions"}],"predecessor-version":[{"id":902,"href":"https:\/\/blog.tchop.io\/en\/wp-json\/wp\/v2\/posts\/194\/revisions\/902"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.tchop.io\/en\/wp-json\/wp\/v2\/media\/897"}],"wp:attachment":[{"href":"https:\/\/blog.tchop.io\/en\/wp-json\/wp\/v2\/media?parent=194"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.tchop.io\/en\/wp-json\/wp\/v2\/categories?post=194"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.tchop.io\/en\/wp-json\/wp\/v2\/tags?post=194"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/blog.tchop.io\/en\/wp-json\/wp\/v2\/coauthors?post=194"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}